Case Studies
Here are the stories behind some of my favorite projects.
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Case Study: NIKE Women of Digital Logo
The Challenge: The identity needed to be unmistakably associated with Nike without having the word “Nike” in it. At the same time, use of the iconic Nike Swoosh was governed by stringent brand standards.
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Case Study: Smart Debtor Brand
The Challenge: The challenge was right there in the name. “Debt” is a loaded term, traditionally associated with stress, struggle and financial insecurity. We needed to change that perception into something positive.
More Design Examples
Below is a gallery with selected examples from my design career.




















